Build the market. The Netherlands is a market in development, currently operated with a small local setup of 2–3 employees. Your role is to further develop and scale a localized commercial engine: from hands-on field sales execution, especially in the early stage, to strategically developing the market, scaling qualified demand, converting opportunities, and gradually building a strong and predictable pipeline. You understand customer decision-making logic, map buying journeys precisely, and steer go-to-market activities pragmatically to maximize early traction and learning. * Own full commercial responsibility for the Netherlands, including revenue growth, pipeline health, market development, and local profitability (P&L). * Take full responsibility for developing the market from an early stage. * Define and execute a 3+ year growth plan to expand the rental fleet and grow market share sustainably.
meer