This includes strengthening the brand, creating engaging content, and collaborating closely with the SCM team, Digital Marketing, and the Head of Marketing for Westfield Northern Europe to enhance customer experience and build sustained visitor interest. * Communicate the brand identity through media, events and digital platforms, managing both bought and owned channels, including media, website, app and social media. * Experience of working with a driving interest in digital channels such as social media, web, app, CRM, marketing and PR; Drive the development and delivery of an inspiring, high‑impact customer journey for Westfield Mall of the Netherlands by leading strategic and operational marketing initiatives. * Define and deliver a strategic marketing plan that reflects customer expectations and positions Westfield Mall of the Netherlands competitively within the market.
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