You understand customer decision-making logic, map buying journeys precisely, and steer go-to-market activities pragmatically to maximize early traction and learning. * Translate market and competitive insights into concrete go-to-market actions and continuously refine the commercial approach. Your role is to further develop and scale a localized commercial engine: from hands-on field sales execution, especially in the early stage, to strategically developing the market, scaling qualified demand, converting opportunities, and gradually building a strong and predictable pipeline. * Define and execute a 3+ year growth plan to expand the rental fleet and grow market share sustainably. * Own the end-to-end sales cycle from first contact to contract signature – driving new customer acquisition across industrial, logistics, manufacturing, and construction markets.
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