Marketing Manager
- Unibail-Rodamco-Westfield
- Leidschendam
- Freelance
- Full Time
- Published: 3 days ago
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Marketing ManagerUnibail-Rodamco-Westfield
Marketing Manager
At Unibail-Rodamco-Westfield (URW), we develop and operate a portfolio of sustainable, premium, mixed-use real estate assets across Europe and the United States. Driven by our purpose to Reinvent Being Together, we are committed to accelerating urban regeneration and rethinking how we live together in cities. Today, 2,000 dedicated individuals are working together to reshape the future of real estate and shopping centers by creating innovative, engaging spaces that truly redefine community connections.
Our flagship destinations are more than just places; they're the heartbeat of the community. We empower our employees to make a real impact through volunteering, DE&I programs, and leading ESG efforts. URW is at the forefront of experiential entertainment, constantly pushing boundaries to craft unforgettable in-person and digital experiences. By surprising and delighting our customers, we create magical moments and reinvent togetherness in every interaction.
Within our Northern Europe Region - spanning the Netherlands, Denmark, Sweden, and the UK - we own and manage eight exceptional assets. These include Westfield Mall of the Netherlands, Stadshart Amstelveen, Westfield London, and Westfield Stratford City.
Your responsibilities
Drive the development and delivery of an inspiring, high‑impact customer journey for Westfield Mall of the Netherlands by leading strategic and operational marketing initiatives. This includes strengthening the brand, creating engaging content, and collaborating closely with the SCM team, Digital Marketing, and the Head of Marketing for Westfield Northern Europe to enhance customer experience and build sustained visitor interest.
What you will be doing…
- Define and deliver a strategic marketing plan that reflects customer expectations and positions Westfield Mall of the Netherlands competitively within the market.
- Communicate the brand identity through media, events and digital platforms, managing both bought and owned channels, including media, website, app and social media.
- Coordinate marketing plans collaboratively with internal and external stakeholders - including line management and retailers, ensuring strong engagement and alignment.
- Evaluate all in‑centre marketing campaigns, measuring performance and quality, and share insights with key stakeholders.
- Develop marketing intelligence on lifestyle trends and consumer behaviour, sharing relevant insights across departments.
- Plan and execute major events, activations and other initiatives that drive customer engagement within the centre.
- Work closely with agencies to source, create and publish content across bought and owned channels.
- Collaborate with the Digital Team to ensure smooth execution of the marketing plan, innovative initiatives and engaging digital assets.
- Develop and manage communications for the loyalty club, aligning themes and content with the centre calendar and publication timelines.
- Partner with Westfield Rise to create opportunities for brands to activate within both physical and digital environments.
- Produce internal and external communications that generate positive attention for the centre and manage media enquiries.
- Manage the marketing budget, ensuring effective allocation and optimisation across all projects.
Your profile
- 5-7 years of professional experience within Marketing, and you are comfortable working in a role that is both strategic and implementation-oriented;
- Enjoy identifying trends and opportunities to create new and exciting ways to reach our target groups
- Have an eye for detail and quality content with an interest in staying up-to-date on the latest trends in marketing;
- Experience of working with a driving interest in digital channels such as social media, web, app, CRM, marketing and PR;
- Fluent in Dutch and English.
We offer
- Pension (Occupational pension A.S.R. Cappital pension)
- Occupational injury insurance
- Service Group Life
- Travel Insurance
- Accident Insurance
- Salary exchange for extra pension (voluntary)
- Optional participation in Private health care insurance program (taxed benefit)
- 100% cover during maternity and parental leave according to Dutch law.
- STI (annual bonus)
- Wellness grant, currently at EURO 406 per year, untaxed
- Terminal glasses, currently at a value of around EURO 272 per year, untaxed
- Internal training through Workday Learning
- All employees gathering (kick-off) once per year
- Christmas dinner
- Summer party dinner
- After Works throughout the year
- 32 days of vacation based on fulltime employment
- Flu vaccination once per year at HQ