Strategy Development and Execution to Maximize Revenues:
- Develop the Country Brand Plan & OP Plan for the allocated products in collaboration with the crossfunctional brand team
- Meet/exceed agreed local revenue targets and other KPI
- Drive development of promotional & non-promotional campaigns/programs to deliver on brand revenues.
- Support acceleration of new capabilities, including digital and multichannel marketing
- Collaborate with customer facing team to ensure implementation of agreed brand strategy & tactics.
- Lead the access strategy in close collaboration with our Health & Value colleagues.
- Lead cross functional brand team, including coordinatingof activities of the team, in order to achieve success .
- Facilitate open discussion and debate amongst stakeholders and build internal and external relationships through partnering.
- Able to take ownership an drive projects from conceptualization to implementation.
- Drive optimal tender applications in close collaboration with the Key Account Managers.
Marketing and Market knowledge:
- Keep up to date with marketing techniques and channels (incl. digital marketing)
- Active monitoring of developments in the healthcare environment, trends, competitor activities, customer- and patient-insights
- Maximize the impact of customer/patient insights into the marketing strategy
- Focus on both long-term growth and immediate or short-term opportunities
- Accountable for the planning, spending & controlling of allocated marketing budget
- Develop regular forecast updates to aid financial planning
- Ability to analyse data, interpret and communicate clear, actionable recommendations
- Strategic thinking to understand business needs and translate them into clearly defined actions
- Ability to identify and act upon customer insights
- Ability to learnand apply new marketing tools/solutions/channels
- Ability to quickly create, adapt and communicate plans & tactics as market characteristics shift
- Challenges status quo to drive innovation
- Identifies, measures and evaluates key performance metrics
- Strong communication and influencing skills
- Role model of Pfizer values