AkzoNobel’s world leading success in Paints & Coatings demands a deep understanding of customer needs and an ability to stay ahead in an ever-changing world. This can only be achieved via the highest standards of fact-based insights that lead to truly effective brand positioning, marketing and communications.
Within this context, your mission in this role is to strengthen this process for Performance Coatings as part of the newly established central global Coatings Marketing team. In doing so you deliver powerful ‘outside-in’ thinking and an empirical approach to our global Coatings Marketing strategy.
As such, the role demands an ability to think conceptually and strategically combined with a hands-on and practical approach as there will be only one Insight Analyst supporting this function for the time being. It also demands an ability and willingness to build Insight & Research capabilities in the wider marketing community as you lead the development of a global, cross-business unit insights generation and application roadmap.
Is this a challenge that matches your profile as an analytical professional with a real passion for customer (insights) in a B2B environment? Do you have a solid knowledge of analytical tools and statistics along with a good understanding of the market research landscape and its networks? Have you developed a good understanding of core marketing capabilities, particularly insights generation, customer journey and touchpoints, brand proposition, brand portfolio, brand health and communication development? Above all, do you have what it takes to make a real difference within our dynamic, multinational and multicultural business environment?
If you offer all this and more we invite you to apply for the position of
The role and its responsibilities
This fascinating and influential role is based at our Global Center in Amsterdam, the Netherlands. Your core task is to build up our overall capabilities in insight generation and understanding, research and KPI tracking within the Coatings B2B marketing community, and to foster best practice sharing. In doing so you ‘own’ the global customer insight agenda for all brands, channels and markets across all Coatings business units. This requires you to:
It is imperative that you have the experience and skills necessary to explain and build cases that guide stakeholders towards decisions based on fact-based insights.
We offer a fascinating international environment that rewards your skills and enthusiasm. In addition to a good salary, you can expect excellent terms of employment including group insurance, 8% holiday allowance, travel allowance and an above industry standard number of vacation days. Training opportunities and internal networks enable valuable personal and professional development.
We welcome your online application, reference 1900000I. Apply online via the 'Apply' button. Please note that applications sent by mail will not be considered. If you have any question, please feel free to contact Ariane Kräutner, Senior Talent Resourcing Partner, phone +31 (0)88 0106789, option 2.
An employment screening may be part of the selection process.
Agency or sales calls are not appreciated
AkzoNobel has a passion for paint. We’re experts in the proud craft of making paints and coatings, setting the standard in color and protection since 1792. Our world class portfolio of brands – including Flexa, International, Sikkens and Interpon – is trusted by customers around the globe. Headquartered in the Netherlands, we operate in over 80 countries and employ around 35,000 talented people who are passionate about delivering the high performance products and services our customers expect. For more information, visit www.akzonobel.com